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Assassins Creed III A “High Profile Franchise”

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Ubisoft have created many unique games over the years, but none more successful than the Assassins Creed series. The decision to release new games annually has generated plenty of sales, and according to Ubisoft, is all part of the process to developing a high profile franchise.

Speaking with CVG  at gamescom, Assassin’s Creed 3 creative director Alex Hutchinson said:

“An annual release doesn’t take anything away from the series, nor make it “less amazing.”

“Since when is something less amazing if you get a new one every year?” he said. “If Breaking Bad was shown twice a week I’d watch it twice a week. If Radiohead put out an album every six months I’d gladly buy one every six months.

“If people want these massive triple-A blockbusters, people will have to accept that we have to make our money back somehow. It’s rare that you’ll make your money back on the first one. Assassin’s Creed 3 is a huge undertaking – we went back to basics on a number of things, including tech. Any revenue that a publisher can get to make riskier projects is cool with me.

“People say it’s the dark side of capitalism but it’s more like communism; we have big projects whose success pay for the little projects.”

He went on further to say, that the series has become no longer just a trilogy, rather a high profile franchise, and like other high-profile franchises, it will have its “ups and downs.”

“We were reading reviews about Assassin’s Creed Revelations and a few people were asking whether this was the end of the franchise, and we were thinking ‘er slow down’,” he said. “I mean, I’m no huge fan of Metacritic but the game got an eighty on there. That’s not too bad really.

“The way we see Assassin’s Creed 3 now is as a franchise, like Mario or Resident Evil, that will have its ups and downs. It wasn’t the original plan to be an ongoing series, no, but it became the plan. The curse of success, for want of better phrase.

“But if you can keep a series interesting and fresh then I don’t see why it shouldn’t go on. Nintendo has been great at reinvigorating their franchises, as have other Japanese companies, so we feel we can too.”

Assassin’s Creed 3 releases on October 30th in North America and October 31st in the Europe for Wii U, 360 and PS3

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8 Comments

  1. i want assassin creed games every year

    1. It seems that may certainly be realistic, as many franchises now release new titles or DLC more frequently then before.

    2. Aren&#039t we already getting one each year?

      1. For this particular series yes, despite Ubisoft at one point saying they weren&#039t sure when or if AC III was ever going to arrive anytime soon. If games are unique and the bar is raised from the previous version of the franchise then usually 9 times out of 10, I am satisfied.

  2. i want assassin creed games every year

    1. It seems that may certainly be realistic, as many franchises now release new titles or DLC more frequently then before.

    2. Aren't we already getting one each year?

      1. For this particular series yes, despite Ubisoft at one point saying they weren't sure when or if AC III was ever going to arrive anytime soon. If games are unique and the bar is raised from the previous version of the franchise then usually 9 times out of 10, I am satisfied.

Comments are closed.

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