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Not So Humble – The THQ Bundle Makes Over $2 Million In Half A Day

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You know that THQ Humble Bundle that’s been going around? It’s made over $2 MILLION in under 16 hours. That is a phenomenal amount in under a day.

Humble Bundle creator Jeffrey Rosen announced the progress to all of Twitter:

As of right now, the stats on their site are showing total payments at $2,132,666.85 from 373,951 bundles – a figure which is constantly rising. The average price is only $5.70, despite the huge amount of sales. The sale still has a little over 12 days and 10 hours to go, so who knows how high that figure will climb?

Interestingly, according to the site, the largest single contributor is listed as Jason Rubin, the current president of THQ, who has forked over $1,050 to support his company/charity/Humble.

We’ll watch this with interest. You can buy the bundle, which contains Saints Row The Third, Darksiders, Metro 2033, Red Faction Armageddon, Company of Heroes, Company of Heroes Opposing Fronts, and Company of Heroes Tales Of Valor from right here.

Lachlan Williams
Former Editor in Chief of OnlySP. A guy who writes things about stuff, apparently. Recovering linguist, blue pencil surgeon, and professional bishie sparkler. In between finding the latest news, reviewing PC games, and generally being a grumpy bossyboots, he likes to watch way too much Judge Judy. He perhaps has too much spare time on his hands. Based in Sydney, Australia. Follow him on twitter @lawksland.

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10 Comments

  1. AND IT DESERVES IT :)

  2. And it just goes to show that lower prices make the product available to a much larger audience and therefore bring more profits due to the volume of buyers. This is just a bundle, sure, but single games are outrageously priced, considering the quality of most of them. When all the major industries finally see the light and understand that they should price and market their work according to the times, the world of entertainment will be a much happier place.

    1. Steam and Valve have already brought that information to the industry. Gabe Newell has spoken about how discounted games and massive sales move units at a phenomenal rate, often making the majority of profit for the developers in that small window. Businesses know that a hugely discounted product will fly off the shelves – yet we still get brand new games like Call Of Duty released for top dollar – the price of which has gone up by $10 since Modern Warfare 2 set the precedent. The fact that CoD shifted millions of units at the high price seems to make publishers hesitant to reduce the prices of their brand new releases.

      Bizarre.

      1. That&#039s the thing. The tech is there, the means are there, the ideas on how it can be done have been conceived and successfully implemented. It&#039s the same with the movie industry. We have the tech, the know-how, the platforms to make entertainment cheap, available for most AND profitable and the industries are still not willing to budge.

        Instead, they are trying to take the world backwards, which is impossible, by attacking piracy and alienating their own audience/clients by forcing and punishing them. Precious money and time, which could be spent finding and implementing feasible solutions to tap at the very reasons piracy exists and make things a whole lot easier for them and their clients/potential clients.

        I guess they&#039ve formed the system in such a manner that they make profits in many ways as things are now. Money is God, to such people, so it&#039s much easier for them to keep making it than take the risk or bother with something new. But the day will come, when they realize people are just not willing to play by those rules anymore. When that happens, they will either have to adapt or then collapse. It would just be so much easier for all if they didn&#039t wait till that moment when it&#039s too late.

        1. They have adopted a traditional funding model, and become comfortable. Hopefully, if we see success from Kickstarter projects, the funding model may shift to something more consumer friendly.

          Time will tell.

  3. AND IT DESERVES IT :)

  4. And it just goes to show that lower prices make the product available to a much larger audience and therefore bring more profits due to the volume of buyers. This is just a bundle, sure, but single games are outrageously priced, considering the quality of most of them. When all the major industries finally see the light and understand that they should price and market their work according to the times, the world of entertainment will be a much happier place.

    1. Steam and Valve have already brought that information to the industry. Gabe Newell has spoken about how discounted games and massive sales move units at a phenomenal rate, often making the majority of profit for the developers in that small window. Businesses know that a hugely discounted product will fly off the shelves – yet we still get brand new games like Call Of Duty released for top dollar – the price of which has gone up by $10 since Modern Warfare 2 set the precedent. The fact that CoD shifted millions of units at the high price seems to make publishers hesitant to reduce the prices of their brand new releases.

      Bizarre.

      1. That's the thing. The tech is there, the means are there, the ideas on how it can be done have been conceived and successfully implemented. It's the same with the movie industry. We have the tech, the know-how, the platforms to make entertainment cheap, available for most AND profitable and the industries are still not willing to budge.

        Instead, they are trying to take the world backwards, which is impossible, by attacking piracy and alienating their own audience/clients by forcing and punishing them. Precious money and time, which could be spent finding and implementing feasible solutions to tap at the very reasons piracy exists and make things a whole lot easier for them and their clients/potential clients.

        I guess they've formed the system in such a manner that they make profits in many ways as things are now. Money is God, to such people, so it's much easier for them to keep making it than take the risk or bother with something new. But the day will come, when they realize people are just not willing to play by those rules anymore. When that happens, they will either have to adapt or then collapse. It would just be so much easier for all if they didn't wait till that moment when it's too late.

        1. They have adopted a traditional funding model, and become comfortable. Hopefully, if we see success from Kickstarter projects, the funding model may shift to something more consumer friendly.

          Time will tell.

Comments are closed.

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