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ID@Xbox Director Says People “Buy More Games” After Joining Game Pass

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ID@Xbox director Chris Charla has claimed that research shows Xbox Game Pass subscribers purchase more games after joining.

GamesIndustry.biz spoke to Charla after Microsoft’s E3 2019 conference about Xbox’s plan to release over 20 ID@Xbox games onto Game Pass. Charla shared his insights and explained why the platform holder has opted to launch indie games using Xbox’s subscription and streaming services.

According to Charla, Microsoft has accrued data (both public and private) which shows positive results from including titles into Game Pass. The research indicates that people not only play more games but crucially spend more money on games outside the Game Pass too. Chala went on to mention:

“We know people play more games once they’re Game Pass members, they spend more money. They buy more games. They buy games outside of Game Pass. So it’s been a great thing for the ecosystem overall.”

Xbox’s announcement to boost the number of ID@Xbox games onto the Game Pass can be attributed to potential commercial profit. However, Charla also explained that when a title is included on the Game Pass it benefits both players and developers predominately because titles benefit from increased visibility.

[Game Pass] been a [really] successful thing for both players and developers, a great way for players to find their next favourite game.” He continued, “It’s been an awesome way for people to discover new games. And for developers, discovery and curation are some of the biggest challenges they face. In a large sense, it solves a lot of the discoverability problems by making sure their game can be immediately played by millions of fans.”

Furthermore, Microsoft will also be rolling Game Pass out to PC gamers which could mean that even more ID@Xbox games could be announced onto Game Pass in the future.

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Steve's two passions are journalism and gaming and has written for other publications before joining OnlySP. He likes to play RPG and Action/Adventure games on consoles, and sometimes wears a baseball cap backwards

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Ubisoft Discusses How Uplay Plus Will Improve Communication With Players

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Ubisoft believes that its new subscription service Uplay Plus will help the publisher improve communication with players.

Alain Corre, the executive director of EMEA at Ubisoft, spoke to GamesIndustry.biz where he outlined the vision and strategy for the company’s new subscription service. He explained that Uplay Plus will help boost communication with players, and the feedback it receives will help improve Ubisoft’s games.

“The reason behind our subscription service… it gives more possibilities for our fans to play our games and we can talk to them. We can keep them in our worlds, we can discuss with them and—thanks to what they say and the way they behave—we can feed that back into our games development. When we are in control of that within our ecosystem, we feel it’s beneficial for our fans. That’s ultimately what we want to do; we want to have more contact with them, more interaction, listening more to what they want and improve based on what they say.”

Corre highlighted that Ubisoft will not solely focus its efforts on Uplay Plus; players will still be able to pick up any of the publishers games either physically or as digital downloads. He explained that the company’s strategy moving into a subscription service is to adapt with modern consumer tends of gamers.

“We are still keeping the traditional model whether they buy our games in a store or download them. It’s really a case of offering the possibilities. Consumers are evolving really fast, and we want to adapt to what they want and propose new things to them, as well as keep the other means of distribution.”

Furthermore Ubisoft revealed that Uplay Plus and all past and future games will be available on the Google Stadia. Ubisoft was an early vocal supporter of Google’s new console, especially as the upcoming console focuses solely on streaming games.

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