Sega has revealed that its plan for success in the next few years involves reviving old IPs and expanding more rapidly into the digital space.
The company’s strategies are outlined in its “Road to 2020” business report issued yesterday, which breaks down how Sega intends to “be a game changer” in the field by “creat[ing] titles that will be global hits.” In order to achieve this goal, the company intends to focus on creating games with broad appeal, rather than aiming for middle-tier hits; shifting toward IP-centric business model; and utilise franchises more effectively than at present.
While the publisher will continue to promote existing IPs, Sega also intends to create new series and revive dormant ones, thus appealing to people that desire both new things and nostalgic offerings. This diversification will also result in multi-channel development, with franchises being spread between mobile, PC, and consoles, rather than the publisher’s usual tactic of relegating IPs to a particular space. Indeed, the publisher has already begun implementing this strategy by recently bringing Bayonetta and Vanquish to PC following a long period of console exclusivity.
While the promise of reviving old IPs is tantalising, Sega has a spotty track record of transitioning older franchises to more modern platforms. Sonic is a prime example, as Sega has struggled to integrate 3D platforming with the character’s signature speed. The other clear example is 2008’s Golden Axe: Beast Rider, an attempted revival of the early ’90s adventure game series, which was widely panned for control issues and poor design.
Despite these poor efforts, Sega has regained some of its former success in recent years through the likes of Bayonetta, Valkyria Chronicles, Total War, and Yakuza.
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