During Square Enix’s financial earnings call yesterday, the publisher claimed that it’s three biggest releases as of late, Tomb Raider, Hitman: Absolution and Sleeping Dogs, all underperformed in terms of worldwide sales.
Noting an especially “ineffective” marketing push in North America, Square Enix stated that although all three titles were critically received, their sales failed to live up to expectations. Not accounting for digital sales of each title on distribution platforms such as PSN, Steam and XBLA, the following are the worldwide numbers, to date, for each of the games:
– Sleeping Dogs (August 2012) – 1.75 million
– Hitman: Absolution (November 2012) – 3.6 million
– Tomb Raider (March 2013) – 3.4 million
Interestingly enough, they didn’t seem to reveal what their actual sales expectations for each title were. In light of this announcement, Square Enix revealed their plans for restructuring the company as well as the resignation of president Yoichi Wada, who cited the “extraordinary loss” as reason for stepping down.
In a time where the economy has gone down the toilet and the average AAA title struggles to reach 1 million sales, you’d think 3+ million is nothing to complain about. Are budgets and marketing costs for these games really so high that typically successful grosses like these aren’t enough to sustain a major publisher any more?
How do you feel about this info, single-players? Let us know, and stay tuned for more news on Square Enix’s titles.