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Trademark Roundup: EA, Square Enix, and The Last Guardian



There’s been a lot of trademark filings in the past few days, potentially hinting at future games that could be announced as early as this year’s E3. First off, EA trademarked “Unravel” classified under video game software. There are no other details so its almost impossible to guess as to what this could be based on the name alone, but best guess at the moment would be some type of new IP.

Square Enix is next as the publisher trademarked “Puzzle Soccer” and “World of Assassination”. The former honestly sounds like a smaller mobile game as opposed to a full fledged console title. “World of Assassination” on the other hand has some speculation behind it as the next game in the Hitman series. The last title, Hitman: Absolution, came out in 2012 and since then Square Enix has only had a mobile spin-off in Hitman Go so a new console game in the series is within the realm of possibilities.

The last trademark isn’t as shrouded in mystery, but its one that gamers are likely tired of hearing. Sony has filed its third trademark for “The Last Guardian” which was revealed in 2009 but still has no release date in sight. Their current trademark still has a few months remaining, so this filing is probably just a precaution so that they don’t lose it, but hopefully it means that Sony does intend to release the game at some point and has not completely given up on it as plenty of people are still holding out hope for its eventual release.

We may hear more about these potential games at E3 this year so be sure to follow our Facebook and Twitter pages to stay up to date.


Ubisoft Discusses How Uplay Plus Will Improve Communication With Players



Ubisoft Uplay+

Ubisoft believes that its new subscription service Uplay Plus will help the publisher improve communication with players.

Alain Corre, the executive director of EMEA at Ubisoft, spoke to where he outlined the vision and strategy for the company’s new subscription service. He explained that Uplay Plus will help boost communication with players, and the feedback it receives will help improve Ubisoft’s games.

“The reason behind our subscription service… it gives more possibilities for our fans to play our games and we can talk to them. We can keep them in our worlds, we can discuss with them and—thanks to what they say and the way they behave—we can feed that back into our games development. When we are in control of that within our ecosystem, we feel it’s beneficial for our fans. That’s ultimately what we want to do; we want to have more contact with them, more interaction, listening more to what they want and improve based on what they say.”

Corre highlighted that Ubisoft will not solely focus its efforts on Uplay Plus; players will still be able to pick up any of the publishers games either physically or as digital downloads. He explained that the company’s strategy moving into a subscription service is to adapt with modern consumer tends of gamers.

“We are still keeping the traditional model whether they buy our games in a store or download them. It’s really a case of offering the possibilities. Consumers are evolving really fast, and we want to adapt to what they want and propose new things to them, as well as keep the other means of distribution.”

Furthermore Ubisoft revealed that Uplay Plus and all past and future games will be available on the Google Stadia. Ubisoft was an early vocal supporter of Google’s new console, especially as the upcoming console focuses solely on streaming games.

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