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Ubisoft Wants to “Create New Genres, and New IPs”

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Ubisoft

On the cusp of a new console generation, Ubisoft is looking forward to creating new franchises that can last “for a long time to come.”

Speaking to MCV at Gamescom, Ubisoft’s EMEA executive director Alain Corre spoke a little bit about the future of the company. He mentioned that the current proliferation of new technologies in the PC, console, and streaming spaces makes new IPs a tantalising prospect:

“[W]e feel it’s the right time to create new genres, and new IPs for us. After all, if the sun can shine on these ones, we’ll have them for a long time to come,” said Corre.

The most prominent of these new IPs is Gods & Monsters, the youth-focused “storybook adventure” inspired by Greek mythology. However, the company is also set to launch Roller Champions and Skull & Bones in the relatively near future.

Ubisoft is also in the process of revitalising some of its older IPs. Later this year, the company will launch the first mainline entry in city-building The Settlers series since 2010, and Beyond Good & Evil 2 remains in development, 16 years after its predecessor launched.

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Damien Lawardorn
Damien Lawardorn is an aspiring novelist, journalist, and essayist. His goal in writing is to inspire readers to engage and think, rather than simply consume and enjoy. With broad interests ranging from literature and video games to fringe science and social movements, his work tends to touch on the unexpected. Damien is the former Editor-in-Chief of OnlySP. More of his work can be found at https://open.abc.net.au/people/21767

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