Ubisoft believes that its new subscription service Uplay Plus will help the publisher improve communication with players.
Alain Corre, the executive director of EMEA at Ubisoft, spoke to GamesIndustry.biz where he outlined the vision and strategy for the company’s new subscription service. He explained that Uplay Plus will help boost communication with players, and the feedback it receives will help improve Ubisoft’s games.
“The reason behind our subscription service… it gives more possibilities for our fans to play our games and we can talk to them. We can keep them in our worlds, we can discuss with them and—thanks to what they say and the way they behave—we can feed that back into our games development. When we are in control of that within our ecosystem, we feel it’s beneficial for our fans. That’s ultimately what we want to do; we want to have more contact with them, more interaction, listening more to what they want and improve based on what they say.”
Corre highlighted that Ubisoft will not solely focus its efforts on Uplay Plus; players will still be able to pick up any of the publishers games either physically or as digital downloads. He explained that the company’s strategy moving into a subscription service is to adapt with modern consumer tends of gamers.
“We are still keeping the traditional model whether they buy our games in a store or download them. It’s really a case of offering the possibilities. Consumers are evolving really fast, and we want to adapt to what they want and propose new things to them, as well as keep the other means of distribution.”
Furthermore Ubisoft revealed that Uplay Plus and all past and future games will be available on the Google Stadia. Ubisoft was an early vocal supporter of Google’s new console, especially as the upcoming console focuses solely on streaming games.